In 2020, the tradition of consumers flocking to the big box stores after Thanksgiving in pursuit of Black Friday deals will make way for more of a slow rollout of bargains. In fact, it's looking a lot like Black November, as major brands like Walmart, Target, and Best Buy scuttle one-day doorbusters this year.
The new strategies of retailers are forcing marketing and PR pros to do a quick pivot to adjust tried-and-true plans…Smart comms pros would do well to pivot and take a page from Agile workflow concepts.
Our Chief Client Officer, Jeanne Meyer, discusses the smart strategies to consider this November. Read more in PRWeek.