Showcasing its commitment to support and further the mission of purpose-driven B2B and tech companies, the Agency will evolve this Program to become a core Practice Area, moving forward.
NEW YORK — February 13, 2024 – Kite Hill PR, an award-winning, agile tech PR agency, has selected creative AI company, Crant, as the winner of the third iteration of the agency’s "Tech For Good” program. The initiative offers purpose-driven, pro-social technology companies a custom, three-month, PR program at no cost. Crant was selected from a field of impressive submissions and will receive a comprehensive PR package that includes strategy & external communications recommendations, messaging review & competitor analysis, and content creation.
“We are thrilled about the opportunity to work with Kite Hill PR and look forward to shining a light on how AI can be wielded to generate a positive impact in society,” said Alvaro Melendez, CEO and co-founder of Crant. “For us, this is not just about increasing our visibility and reaching new audiences in the marketing world - it’s also about promoting ethical branding and inspiring other companies to become more purpose-driven themselves.”
Based in Miami, Florida, Crant is a certified minority-owned startup that harnesses the power of AI to enhance brand marketing efficiency and help brands foster positive impact among consumers, stakeholders and employees. Notably, the company’s AI brand-building platform, Ink Lantern, acts as a round-the-clock monitor for brands, helping them to better understand consumer perceptions and gain critical insight into how to boost engagement. Crant has also developed a DEI Index, which leverages AI to track and measure companies’ DEI efforts and materially improve their progress on DEI overall.
Off the back of its latest successful program and increased interest in PR support from mission-driven organizations, the agency has expanded “Tech for Good” into a core practice area to double down on supporting companies that are BIPOC/woman/LGBTQIA+ led or owned and have closed a seed or series A round on an ongoing basis. The expansion of the program builds upon Kite Hill’s commitment to provide PR counsel to, support and provide resources to purpose-driven tech and B2B companies within the adtech, enterprise tech, climate tech, fintech, health tech, and media & entertainment industries on an ongoing basis.
“We’re incredibly excited to help Crant build upon and amplify their story in the months ahead,” said Tiffany Guarnaccia, CEO and founder of Kite Hill PR. “Since the agency’s founding, Kite Hill PR has helmed communications efforts for B2B tech companies in many emerging and evolving industries. We believe that companies under the umbrella of “Tech for Good” have a unique opportunity to make a positive impact during a period in history when we’d all like to see more good in the world.”
About Kite Hill PR
Based in New York City with team members in the UK and across North America, Kite Hill PR is a leading B2B communications and tech PR agency specializing in connecting enterprise technology, media and advertising businesses with key stakeholders. The company's winning approach combines thought leadership, strategy and media relations to drive clients' businesses forward. Kite Hill PR has been recognized as one of the "Top Tech Specialist PR Agencies in NYC,” “Most Powerful PR Firms,” and a “Top 50 PR Firm in America” by the Observer, a “Top B2B Agency” by Ragan Communications and PR Daily, a “Best Place to Work” by PR News and one of "America's Best PR Agencies" by Forbes.
About Crant
Crant is a creative AI company that has quickly become one of the most innovative companies in the field of data-driven brand intelligence. The company is based in Miami, Florida, and is focused on helping brands have a more positive impact on the world with their marketing efforts.