Don’t take it personally. PR is a business that is based on earned media. Not every client will be happy with the headline a journalist writes, which means they might not be happy with you or your team’s work. Everyone knows it is not personal, it’s business, but that is a hard pill to swallow when your name is on the door. It will make you work even harder at ensuring your company has a stellar reputation.
Read more of Thrive Global’s interview with Kite Hill PR Founder and CEO, Tiffany Guarnaccia, here.