What is the “new normal”? Recently, Kite Hill PR took on addressing this question in a webinar, where the session dove into how to communicate and engage with your key audiences in this new, global business world.
From the impact on the media landscape to a seismic shift in communications strategies, no area was left untouched.
Below are some of the key takeaways, but you can download the full recording here.
Creating purposeful and agile communications
There was no doubt that communication strategies need a massive pivot. It was no longer about the brand itself; it was about their purpose. What once flooded the news cycle with initiatives and product updates was covered by brave, but sensitive, communications.
Brands and businesses alike were guided to push out only relevant and relatable messaging, utilizing things like data and insights to establish credibility in times of such uncertainty. An agile approach was quickly deployed as thought leadership shifted from promotions to forward-looking intel.
Lessons learned
So, what did we learn through all of this? Businesses and organizations are always going to have to make some difficult decisions, but it’s important for executives and communication leaders to instill a vision of hope for all stakeholders. It’s more than just proactively looking for what’s next. Don’t wait to evaluate and utilize all of the data and insights you might already have at your fingertips.
In a time of immense social disruption, agencies, brands and businesses overall must use what they have to set their narrative and present a strong, compelling story to break through the noise. Social disruption is here to stay – will your brand make the cut for the new normal?