Kite Hill PR’s annual event, Communications Week, found itself on a quest to answer a question that has often, at one point or another, stumbled PR professionals. How does one define and measure the “value” that PR strategies provide?
Through a number of interesting seminars and thought leadership panels held around the globe, Communications Week 2019 sought out to answer just that, and to provide industries with the tools and resources they need to deliver valuable results. Here are five key takeaways from the week.
We kicked off the week in Germany and learned to perform strategic newsjacking to help elevate brands to the next level.
New York taught us that authenticity, transparency, and experiences are the future, and the same rings true in the city itself.
Hopping over to London, we learned that purpose-driven communications can, and will, drive profit.
Our supporting sponsors ended the week on a high note, teaching attendees to understand the story behind metrics in order to deliver effective results.
Lastly, know and remember that our industry is evolving and can always find ways to improve. The definition of value is a multifaceted one. We all bring a unique set of skills to the table and it is when we collaborate and are not afraid to build off one another’s unique perspectives and ideas that we truly produce success.
Kite Hill PR is the driving force behind Communications Week. The agency created the week to inform, inspire and connect the communications industry.
- Tiffany Guarnaccia, Founder and CEO