Missing the Office Camaraderie

I'm not a traditional agency president. My leadership style is very personal. I understand that in the public relations industry our people are our product, so in order to provide the best client service, our people need to be at their best.

In an industry as fast-paced as PR, sometimes that means reminding our team members that we are all human. I once walked around the office in a dinosaur costume just to lighten the mood.

Team morale fluctuates. Of course, we aim to maintain high spirits as often as possible, but peaks and valleys are par for the course in any office environment, and it's exceptionally difficult to keep morale high given the current circumstances. How do we keep team members motivated when each day brings such tragic news? It's almost surreal.

Our President, Rachel Hadley, shares what she's missing about office camaraderie and how we've adjusted to remote work through virtual collaboration. Read more in PRWeek.