Our mission is to create a communications agency that truly represents the ever-changing field of communications. Today, that means having divisions that include content creation, events production and experiential marketing. We’re keeping an eye on what that means for tomorrow -- both through the work we do each day at Kite Hill PR and the issues we explore each year during our leading industry conference, Communications Week.
This is a tremendous step forward as we continue to forge a path of growth. Read our press release below for more details.
Kite Hill PR Acquires Leading Tech-Focused Firm, Cutler PR
Acquisition Bolsters Kite Hill PR’s Client Base in the Emerging and B2B Tech Sectors and Accelerates Agency Growth
NEW YORK, NY (February 6, 2018) - Kite Hill PR, an award-winning strategic communications agency, today announced it has acquired Cutler PR, a tech-focused PR firm based in New York City and Tel Aviv with clients in the cyber security, enterprise technology, mobile and retail tech categories. The addition of Cutler PR’s client base and staff to Kite Hill PR’s expanding roster serves as an immediate extension of the agency as it extends its client base into new B2B and emerging tech categories.
Since Cutler PR was founded by Zach Cutler in 2009, the media relations-focused firm has served as agency of record for nearly 100 tech startups and industry leaders. The firm has been known for leading the U.S. launch of Gett, heading worldwide PR for Trivia Crack and helping it reach 250 million users, and executing PR for Andela’s launch and prior to its $24 million investment by Mark Zuckerberg. Cutler PR’s team of media relations experts have helped dozens of startups and scale-ups achieve funding, acquisition or IPO.
"This is a significant milestone in our company’s history and a first step as we forge a path of continued international growth,” said Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week. “My goal is to continue to shape an agency that represents the future of communications – spanning traditional PR, content creation and experiential marketing. Cutler PR’s notable client roster combined with the teams’ experience and knowledge in the technology PR space adds value to our firm.”
Cutler PR’s existing clients will benefit from Kite Hill PR’s expansive service offering, which encompasses traditional PR and media relations as well as event production and content creation.
“I’m thrilled for Cutler PR to be joining the Kite Hill PR family. We will be able to provide more resources and service offerings to our clients, as well as more opportunities to our team. Cutler PR’s ethos since day one has been to deliver excellent results to clients and empower every team member to achieve and learn more than imagined. I couldn’t think of a better home for these values to be continued,” said Zach Cutler, founder and CEO of Cutler PR.
“Kite Hill PR has been known for its strong media relations skills and expanded set of services. By combining our strengths, the agency will be able to deliver even greater value to clients,” added Cutler.
“Cutler PR helped LocalVox gain tremendous visibility, including recognition as one of the hottest NYC startups in Forbes, Business Insider and the Huffington Post,” said Trevor Sumner, co-founder and former president of LocalVox and current CEO of Perch Interactive. “Our success and acquisition were in part fueled by ‘punching above our weight class’ in the media, and I’m excited to see Kite Hill PR take that approach to new heights for Perch Interactive.”
Zach Cutler will transition to the role of strategic advisor and will be based in Tel Aviv. Following the acquisition, Cutler will be focused on developing Propel, a new technology venture he has formed to bring innovation, machine learning and analytics to the PR industry. Propel, the first smart CRM for PR, has closed an angel round of funding and is launching its public beta for agency and in-house PR teams next month.
“I am personally excited to see Zach’s vision for a new PR tech platform become a reality. One of the tenets on which Communications Week was founded was that the PR industry needs to continue to reinvent itself – not only from the services that we offer, but also the tools and platforms that professionals use. I commend Zach for leading this charge and look forward to Kite Hill becoming one of Propel’s first beta customers,” said Guarnaccia.
Kite Hill PR is known for its proactive, creative culture and flexible work environment. Cutler PR’s existing staff will join Kite Hill PR in its New York headquarters. Kite Hill PR has expanded both its areas of specialization and its service offerings since its official launch in 2014. The firm currently has two offices and three divisions – Kite Hill PR, Kite Hill Content Studio and Kite Hill Experiences – through which it provides content marketing, event management and media relations services to a growing global client base. The firm’s events division owns and operates the weeklong industry event, Communications Week, as well as numerous local tech-focused Meetup Groups in New York City.
Kite Hill’s acting CFO Seth Rosenstein was the advisor to Kite Hill. Terms of the deal were not disclosed.
Interested in working with Kite Hill PR? Email James@KiteHillPR.com.