As a senior year at Manhattan College, I’d already spent many hours learning about what PR agencies do, but had yet to experience it hands on. At the end of this past August, I was offered the opportunity to join Kite Hill PR as the agency’s fall intern. Over the past several months working with the Kite Hill team, I have expanded my knowledge of the industry and have learned the true importance of a collaborative and proactive work environment.
Throughout my internship, I was able to explore an industry that was entirely new to me, adtech and martech! I quickly learned the basics of the industry and began to realize that martech is actually behind almost all of the marketing I’m exposed to on a daily basis. My hands-on work with Kite Hill’s clients and team projects allowed me to learn how the industry is constantly evolving and linked to many, if not all, marketing efforts in today’s interconnected advertising ecosystem.
In addition to learning about the broader technology landscape, my assignments showed me the importance of research, and the impact it plays as a strong foundation for all of the work the Kite Hill team does on a daily basis. Without detailed research, projects will not be completed as accurately and effectively as possible. Expanding my research skills and learning to identify what information is relevant to a task has at the same time helped me outside of Kite Hill with work in my college courses.
Not everything I learned was PR related, however. I’ve also been able to sharpen my time management and multitasking skills throughout my internship, seamlessly switching between different client tasks. I’ve become more confident in handling day-to-day activities that require me to multitask.
The team at Kite Hill is made up of some of the most ambitious, friendly, positive professionals I have encountered throughout my prior years of interning. Everyone has contributed to the development of my skill set, setting me in good stead as I prepare to enter the workforce this spring. I am sincerely grateful that the entire team welcomed me with open arms and helped me learn so much.
Thank you Kite Hill for welcoming me as a part of the team!
- Nora Duffy, Senior at Manhattan College, Intern
Each year, as students near graduation and head off into the workforce, they often ask themselves, “how can I set myself up for success?” At Kite Hill, we work closely with our interns and young professionals attending Communications Week, to help those interested in PR, media and marketing become a proactive, solutions-driven professional. When we heard University of the Creative Arts students were headed to NYC looking to fill their itinerary with lectures and events on how to do just that, we immediately welcomed the opportunity to have them in our space. With the help of Carly Walsh, Senior Communications Manager at Vox Media, we were able to host a fireside chat filled with advice and lessons learned for these vibrant, international students.
Kite Hill’s very own Dana Casalino, PR Director and Head of Kite Hill Experiences, moderated a discussion with Walsh. The conversation dipped into what the future of the workforce will look like, the evolving world of PR and integrated communications as well as the importance of developing key hard and soft skills for continued career growth.
Kicking off the discussion by recapping their own personal career progression and professional background, Walsh and Casalino shared insights on how students could prepare themselves for their first job by identifying transferable skills they’ve picked up along their professional journey. While many young professionals progress and often times switch roles and companies, Casalino advised students, “Even if you don’t start out in the place you hoped you’d be, think about what you’ve learned in your past or current experiences that you could take with you along the way.”
While there are a few key differences between the U.K. and U.S. media landscape, Walsh noted that regardless of industry or marketplace, creating a valuable network that can help guide you is important no matter where you are. In an effort to build your network, Walsh advised that students should expand their activities, “Make sure you are getting connected with organizations outside of work." She referenced her involvement in an improv group that’s helped to fine tune her quick thinking and public speaking skills.
Casalino and Walsh concluded the chat with top career tips for the rising stars in the audience. Walsh wrapped up with advise on how students can champion tactical elements that will have a big impact on their career. She referenced programs like InDesign, PowerPoint and others that will become invaluable to teams that are looking for young professionals who can quickly develop high-quality social assets, presentations, marketing collateral and more.
Walsh also encouraged students to remain creative and authentic when presenting themselves to future employers. She challenged students to think about:
Walsh’s final thought was simple but vital for young professionals, “Ask as many questions as you can. Nobody expects that you are going to know everything.”
Casalino harped on the importance of building a strong network reminding students, “Be sure to surround yourselves with like-minded people. Those people are the ones that will lift you up in your career.” Casalino left students with insight on how to remain relevant in the continuously evolving digital media landscape. “You will not survive in PR and marketing if you are not taking an integrated approach to communications. You must incorporate all the channels in which you can reach your brand or clients’ audience to tell your individual story.”
Thank you to all the students from University of the Creative Arts UK for joining us!
For more information on our internship programs in New York and London, contact Kara O'Donnell at email@example.com. If you’re interested in hearing more about Kite Hill’s events program or experiential offering, please reach out to Dana Casalino at firstname.lastname@example.org.
- Kara O’Donnell, Senior Account Executive, Kite Hill PR
2018 has been an eventful year for Kite Hill PR. Our team has continued to deliver groundbreaking results through our hands-on approach, which has not gone unnoticed by our broader industry!
Earlier this year, Kite Hill was recognized by PR News in its listing of the 2018 Top Places To Work In PR. This recognition is given to organizations that work hard to become leaders within the PR industry, while also creating an engaging and productive environment for their employees. Receiving this award has been a great acknowledgement of our dedication to the growth of our employees, while also delivering stellar results for our clients. Kite Hill’s culture of collaboration, creativity and flexibility are some of the driving factors behind our commitment to employee progression and originality.
In addition, our fearless founder and CEO Tiffany Guarnaccia was named among PRWeek’s 40 Under 40 this year. PRWeek carefully selects industry leaders from the top PR pros that demonstrate the most innovative approaches to redefining their industry. Tiffany’s dedication to advancing our agency and clients, as well as adapting to and progressing in the ever-changing PR industry, helped to land her a spot on the elite list.
Most recently, Kite Hill was recognized in Bulldog Reporter’s Stars of PR Awards. Named a Most Innovative Agency, Kite Hill was featured alongside other agencies that are continuously approaching PR in a creative way. Kite Hill firmly believes that the days of “traditional PR” are long gone, and continues to innovate the way we approach our work differently for each individual client and project.
As 2018 comes to a close, the momentum continues as Kite Hill will be entering 2019 on a high note. Keep your eyes open as the dream team aims for “Bigger and Greater!”
- Will Vogel, Account Associate
Last week I had the pleasure of observing HRH The Duke of Cambridge speak at the insightful new mental health in the workplace conference, This Can Happen. About halfway through the session, referring to a traumatic incident he’d been party to while serving in the Air Ambulance service, HRH explained that he didn’t tell his family what he’d seen or how it affected him – he didn’t want to burden them with it. Consequently, his workplace became the antidote to these negative feelings; he was able to process them by sharing these experiences with his colleagues.
This is both brilliantly observed, as well as blindingly obvious once you start thinking about it. Our families and friends are the people we love the most and try hardest to protect. Yes, we’re supposed to share our thoughts and feelings with them, but at the same time we wish to avoid hurting or upsetting them, often an unwanted consequence of being honest about mental health issues. On this logic, of course the workplace must play a role in helping people stay mentally healthy.
Conversely, our family and friends are not there to serve as lifeguards or human stress balls to the mental troubles induced by stressful or over-pressurised working environments. High performance workplaces should not come at the expense of high performing personal relationships.
Research unveiled by Accenture at This Can Happen revealed that the scale of our exposure to mental health problems is greater than previously calculated. Two out of three people have had a personal experience of mental health challenges – that’s as many as have been considered obese at some point in their lives, and as I understand it we have an obesity crisis in the UK right now.
Fewer than half of companies are currently set up to support employees with common mental health problems. I don’t believe that’s due to a lack of corporate interest. Rather, in most cases it’s an inability to understand what companies need to do to put these systems, processes, values and cultural practices in place.
Yet any of the 750+ delegates visiting the event will have seen that what’s needed is pretty straightforward, albeit not always easy to implement. At its core, this is about talking. If people talk about how they’re feeling and what they’re experiencing, knowledge and information will be shared, empowering employers to act accordingly. The issue isn’t a lack of solutions – we were shown one slide with 40+ digital mental health care provider logos, a far-from-comprehensive outline of the sheer range of support options available… and that’s just in the digital space. Once employers understand what the problem is, it’s not hard to investigate the potential options available. However, too many employers never receive the right information in the first place.
This is because encouraging people to talk requires, a) a culture of openness and, b) a culture of leaders being open. If people are afraid of sharing their stories - through fear of professional reprisals, of appearing inadequate, or simply through a lack of belief that anyone is there to listen – they will almost certainly keep their lips sealed. Likewise, if leaders appear omnipotent and utterly invincible then there’s little chance the rest of the workforce will want to share their all-too-human troubles, irrespective of the support that’s technically available to them.
When I first experienced mental health problems in the workplace – severe anxiety brought on by chronic insomnia, itself a product of silent, internalized depression after a very tough year in my personal life – I was fortunate enough to be given as much time out of the office as I required to receive the treatment I so badly needed. It took me having to flee a meeting because I thought I was going to be physically sick from the stress, in order to even realize there was something wrong. Back then, we just weren’t talking about the potential for mental health issues to arise in the workplace, irrespective of cause, or the impact they could have on our ability to carry out our jobs.
Today I try and talk about the ongoing, complicated relationship I have with my mental health as openly as possible, because I find it helpful and because I hope it makes other people more comfortable in sharing their own stories. I haven’t always done this within a workplace context. If This Can Happen has taught me anything, it’s that if I want to be a true leader, I’m going to have to lead the conversation about mental health rather than keeping quiet around my colleagues.
One final thought: Another stat that emerged from the conference is that a culture of working 11+ hours per day, as opposed to 7-8 hours, makes someone 2.4 times more likely to have a major depressive episode. In our Kite Hill handbook we specifically state the following:
“We believe that best-in-class client service is achievable without the pressure-cooker environment and long working hours so often associated with our industry... A stressful workplace does nothing to foster account teams that are always passionate and motivated.”
So keep it in mind folks – the PR industry can do a lot to improve everyday mental health simply by making sure everyone sticks to their contracted hours. This too needs to start at the top.
-Tom Kirkham, VP
Kite Hill UK is three years old! If it weren’t for our steadfast commitment to avoiding client-servicing while half-cut, we’d be cracking open the champagne right now. Maybe we’ll pour a glass later; we have prosecco on tap after all (how very PR of us), courtesy of our good friends and landlords at WeWork.
When the UK operation began, we had neither landlord nor prosecco, just a small handful of part-time freelancers lending a few valuable hours to support a limited number of ad and marketing tech clients looking to expand their communications outreach into the UK market. Today we’re a full-fledged tech PR agency with our own client roster, a permanent, growing team, our own lovely WeWork office, and even our own inaugural hosted educational industry event behind us.
So much progress has been made, but rather than spend further time reeling off our achievements and boring everyone to tears, I thought it would be infinitely more interesting to ask some of the UK team for their personal reflections and highlights on 2018 at Kite Hill UK.
Frances, Account Executive: "My client highlights of the year, in no particular order; revealing the DMARC implementation - or lack thereof - of cybersecurity’s leading lights at Infosec with Red Sift; starting work with Attest where food + tech + brands = all of my professional goals realised; elevating the voices of Qutee’s influencers to challenge the negative stereotypes of video gaming; and coordinating with the PB to my J, Moira Shannon, on IgnitionOne. Who knew the auto industry was so interesting?!
But I know that my top highlight of the year is yet to come; it’s only a few days until VP Tom and I are heading to Kite Hill HQ in New York, where I finally meet the team I’ve spent a year learning from, working alongside and exchanging ridiculous gifs, laughs and sarcastic Slack messages with.”
Georgie, Intern: “In my first few weeks at Kite Hill, I felt welcomed by the team and was presented with an array of clients paving the way with innovative tech which sparked my excitement from the offset. As someone who is fresh out of uni and whose parents were convinced the only pathway I had was to teach, everyday the Tech PR industry presents me with new opportunities I can only struggle to explain to them!
A particular highlight was the inaugural London Comms Week event, which embodied the spirit of Kite Hill and showed how a small team of hardworking individuals can produce big results with the help of our lovely colleagues from across the pond. The event contributed to an important dialogue about the future of PR, which for me, as someone who is just starting out in the industry, raised lots of questions and gave me hope and excitement as to what my career has in store…”
Yogi, Senior Account Manager: “If I had to use just one word to sum up 2018 for Kite Hill UK, I'd say 'startup'. We've had startups and scale-ups aplenty coming on board over the past 12 months. Unlike the multinational conglomerates or the sassy independents now heading into their teens, they've afforded us the freedom to push the boundaries of conventional corporate news-driven PR, for example, using proprietary data to drive media interest, set debates on fire and land some hot, high-impact coverage.
We’re lucky to enjoy an incredible working dynamic between the humans in London and New York. We strive to support, mentor and champion each other and the agency’s successes are testament to the excellent people that call themselves the Kite Hill Dream Team. Our inaugural London Communications Week event looked at the agency of the future and how to attract the next generation of talent – at Kite Hill, I believe we’re already doing much of this right – we are diverse, we are flexible and we nurture raw talent. It’s a great platform to build on.”
Alice, Account Associate: “I joined the Kite Hill UK team as a fresh graduate slightly nervous about moving from the world of Fashion PR to Tech PR, but I’ve felt embraced and encouraged by the entire team, including the team in the US.
The last few weeks have been very busy with a lot to take in and new clients to learn about, but I feel like I am learning from the absolute pros in the industry here. I have particularly enjoyed working with Garrison, our cyber security client. I have loved stepping up to the challenge of learning about a new industry, and I’m really excited to see what 2019 will bring!”
And there you have it - the view from the people that really matter, the people that have enabled this young PR agency, in a vastly competitive marketplace, to enjoy such a positive and promising 12 months. So hats off to the team: Kite Hill UK is three years old, but 2018 is the year our UK business truly came alive.
-Tom Kirkham, VP
Now in its fifth year, Kite Hill’s industry event series Communications Week® concluded its annual conference with successful events in New York City, Toronto, Chicago, London and Hamburg. Founded in NYC, 2018 was the first year the event expanded globally.
The 2018 theme “Workforce of the Future” was addressed at each event, discussing the most pressing issues in each marketplace. Our New York City events kicked off at Blender Workspace, featuring speakers from companies such as Business Wire, Away and Johnson & Johnson, as well as executives from agencies such as Ruder Finn, Ketchum and Kite Hill PR.
Speaking to the future of the PR, media and marketing industries, sessions examined not only the tools and skills needed to be successful in our industry, but the kinds of people and talent companies will continuously want to attract and retain. Sessions dove deeper into the importance of building a healthy and trustworthy external relationship with partners and vendors, and how these relationships will result in better quality work and a more engaged workforce. As covered in PRWeek, our “Workforce of the Future” event stressed the importance of PR professionals not only being an expert in their space, but making efforts to better understand marketing and other business departments.
The week continued with events at Viacom’s Sky Square Amphitheater, including our “The Human Factor” conference which looked at holding a closer lens to the people-centric issues that will impact the future of the PR industry. Sessions addressed how leaders can encourage a low-stress environment while setting up their teams for success. Executives from companies such as WHOSAY, Bloomberg, Thrive Global, MSNBC & NBC News, among others, addressed pressing industry issues such as the importance of creating and fostering a diverse culture and work/life integration.
Communications Week® continued across the pond with London’s event, “Meeting the Needs of Next Gen Talent.” With a panel discussion led by our own UK VP Tom Kirkham, the event featured panelists from companies such as Luminous PR, ICCO, PRCA, Reuben-Sinclair, The PR Network and Women in PR UK. The panel dove into the challenges we face as an industry in attracting and retaining a talented workforce. The conversation then shifted towards the importance of positivity in PR. Panelists shared insights and tips not only on how we can make sure we are promoting the positives of PR, but actionable ways we can ensure we are living out these values in our own workplace.
Communications Week® once again brought together top talent to discuss how we can improve our industry, as well as how we can better ourselves as professionals. As our fearless founder and CEO Tiffany Guarnaccia, also the founder of Communications Week®, shared with attendees, "Take control and manage up. You're in control of your own universe."
-Kara O'Donnell, Senior Account Executive
The workplace is in a moment of reckoning. Our workforce has overcome incredible feats in the past few decades, including the promotion and support of female leaders. With so many monumental breakthroughs and milestones on inclusion and employee empowerment, the question now is how leaders can empower top talent and the workforce of tomorrow.
Tiffany Guarnaccia, CEO and founder of Kite Hill and founder of Communications Week®, recently joined top female executives in the media, marketing and technology industries to discuss how they rose to the top, sharing lessons, insights and best practices they learned along the way. Hosted by Dailymotion, Guarnaccia moderated the conversation and was accompanied by Laura Burkhauser, Director Product Management at Rent the Runway, Stephanie Fraise, Chief People Officer at Dailymotion, Morgan Greco, VP Digital Partnerships at A&E Networks and Jacqueline Quantrell, Chief Revenue Officer at TripleLift.
Kicking off the conversation, Guarnaccia asked each executive to share insights from their personal career journeys and explain how they came to their current roles. While each panelist had a different background story, Guarnaccia pointed out that “there was no one path to the top, everyone had an entrepreneurial spirit while establishing themselves in their career.” Panelists went on to shed light on particular company initiatives that are helping to support women specifically.
The conversation then shifted to broader workplace challenges. While climbing the ranks within a workplace, professionals are tasked with achieving a healthy work-life balance. Burkhauser shared a tip for all audience members, advising them to find the things that matter most to themselves while striving for a balanced life. With so many senior leaders raising a family, Burkhauser advised parents to “take the time to do what you enjoy with your child and the rest of the time be the best parent you can be. Also add in the things that give you energy and make you happy." While it’s not always about doing less, it’s often times about making time for the commitments that make you feel energized and complete. Panelists went on to expand on the fact that a healthy work-life balance is not something that comes without putting in the effort. "You have to seek the work-life balance for yourself. Part of it is the support your company can offer directly and another part is support you demand for yourself," explained Greco.
Panelists reflected on situations where they’ve worked to “break the mold” of women in the workplace. Quantrell shared an experience from early on in her career that has stuck with her to this day. While travelling to CES, she recalls walking on a flight and quickly realizing she was one of only four women on a flight of 300 passengers travelling to the event. While the industry has made huge strides and improvements over the past decade, women need to continue finding their voice in the workplace.
Speakers went on to share advice for those coming up in their career. “Use all the experience you’ve learned throughout your career to make insightful, powerful decisions to make sure your voice is heard,” noted Quantrell. When managing a team, it comes down to leading by example. Guarnaccia challenged leaders to “manage with transparency and to be authentic when communicating to your team” - a best practice she lives by while managing her own company.
Burkhauser chimed in, "Sometimes we feel like we need to wear a mask at work. It's really important for leaders to be the ones that are authentic for their teams to feel they can be themselves in the workplace."
Looking to the future, speakers shared how they want the workforce want to look in 2025. Panelists agreed that inclusion will continue to prevail, hoping all workplaces will foster a fully diverse environment.
The panel concluded with tips on how to advance in today’s workplace. While anyone on a team can identify what’s going wrong, professionals can differentiate themselves by providing strategic insight on how to fix an issue. “Have a voice, be strong and be passionate,” Quantrell advised. Coming to work motivated and enthusiastic is another factor up to each individual employee. While it’s easy to teach someone skills, strategic thinking is a technique that is learned through experience. Guarnaccia stepped in to explain the importance of an employee taking the time to understand the larger business and how their role impacts the broader company.
Promoting a strong future workforce stems from the actions of today’s leaders. Thank you to all the attendees for joining us!
- Kara O’Donnell, Senior Account Executive
Does advertising have a future? That was the thought-provoking question posed to us by Ana Milicevic, co-founder and Principal of Sparrow Advisors, at a recent adtech breakfast we held at our office. Ana, an adtech veteran and consultant, began the session by asking what the last great, or even good, ad we saw was. Most of us needed to go back half a year, to the Super Bowl, to recall such an ad.
Which leads us to the short answer of no – at least not in the capacity as we see it now. Instead, advertising will have to go through an evolution. As Milicevic continued to drive home, the only constant is change. Definitions change. Behaviors change. Expectations change. And in today’s mobile and digital-first society, the speed of these changes has increased exponentially, and advertising will need to adjust accordingly.
In today’s tech-heavy and user-centric society, these changes have lead to the shift from mass media to semi-private channels. This shift in media consumption habits has forced advertisers to create more targeted experiences for consumers, or face being skipped. With the growth of ad blockers, whose usage is up 15 percent (2014) to 30 percent, advertisers need to have the flexibility to change their “old world” models to adapt to changes in consumer behavior and preferences of the “skip-ad” generation.
Think like a consumer
In order to combat ad blockers, and being skipped, advertisers need to put themselves in the consumer’s shoes - which shouldn’t be hard, they are marketed to during their daily lives as well! Milicevic highlighted five key factors that are important to today’s consumers: curation, personalization, simplicity and semi-automation, immediacy and non-friction. Essentially, consumers want everything today to be a mix of the Netflix and Amazon models - and you can’t just blame Millennials for this one.
Milicevic also highlighted a number of trends we are seeing in regards to consumer behavior, as opposed to what was traditionally thought of as the standard. No longer do consumers feel comfortable with invisible services and assets, they want to feel like they are in control. Loyalty and trust have become defining factors when considering products and services for today’s consumers, leading to a shift from push marketing to pull marketing. Additionally, consumers today have been shown to prefer experiences, rather than just accumulating things, and are far more open to sharing (Uber, Netflix) rather than owning.
Challenges for the industry
In our profession, and in adtech PR specifically, GDPR has been ever present since the 25th of May. As such, there is no need to go into great detail, as you’ve heard it all before. However, the impact GDPR has had on advertising cannot be understated. With the recent legislation in California, Milicevic believes it is only a matter of time before we have country-wide regulations in the US as well. Another aspect that came out of GDPR was a more scrutinized look at where your data is coming from - whether it be first or third-party data.
Data regulations and the way that it’s collected aren’t the only challenges advertisers are facing either, as both ad fraud and the duopoly continue to play major roles within the industry. Milicevic, however, voiced confusion at the fact that some executives within the industry have come to see ad fraud as “just part of doing business,” instead of an actual problem. Some even include expected losses due to ad fraud in their budgets, anywhere from 15 to 20 percent!
Not all is doom and gloom in the industry and advertising is not going away, nor should it. However, like the automobile, telco and media industries, the advertising industry needs to adapt. Consumer’s habits change – Baby Boomers consume products and services differently than Millennials, and Gen Z will bring an even bigger shift in its consumption habits. Using Ana’s insights, paired with our own experiences, it is now up to us to help our clients, and the industry as whole, to adapt and rebrand.
Be sure to check back in a couple of weeks to see our blog post expanding on the current challenges adtech, and the advertising industry as a whole, are facing.
- Michael Deleo, Senior Account Executive
The drumbeat “ad tech is dead” has risen in intensity and bubbled up from what was an insider conversation to the mainstream media thanks to the roll out of GDPR. Experts questioned the model of many ad tech providers -- pointing to the fact that in order for online advertising to be effective, it needs to be based on personally identifiable information (PII). But the reality is different from the picture that’s been painted.
GDPR could positively impact the industry by pushing issues that have been swept under the rug up to the forefront. If you’re an ad tech company, here are four ways that you can help combat the industry’s PR problem.
Highlight Compliance & Proper Use of Data
The best ad tech players in the industry, like Kite Hill PR client Tapad, have been preparing for this rollout and have taken a proactive stance in communicating the impacts, new process and procedures that they’ll employ in the post-GDPR world, including “3 Reasons Why Marketers Should Welcome GDPR.”
Another Kite Hill PR client Merkle recently voiced a positive perspective on the legislation, explaining that it validates the way marketers are striving to communicate with consumers. Rather than a en masse approach, GDPR enables people-based marketing.
Deliver Better Ad Experiences
In some ways, the industry created its own issues. Frequently forgetting best practices and letting ads follow uninterested consumers around the internet, burying user terms and conditions so that privacy policies are an afterthought - there’s plenty of no-no’s to highlight. GDPR will help weed bad players out. Companies should now be taking control into their own hands by reviewing how marketers are leveraging their platforms and offering training on how to deliver the optimal experience. We’re well past the John Wanamaker days. Every ad dollar counts and should be put into great creative that reaches the right users.
Demonstrate the Benefits Beyond the Duopoly
The media industry needs ad tech. And ad tech needs media. An unexpected consequence of GDPR’s rollout could be to strengthen the hold that Google has on the marketplace. Google has noted that websites and apps using its ad tech tools must get a user’s consent, while also limiting their use of other ad tech vendors. A more diverse ad tech ecosystem can put the control in the hands of publishers.
Think about What’s Next
In the U.S., there are several laws being proposed that would curb data usage in similar ways to GDPR. In the EU, ePrivacy legislation is also now being debated. ePrivacy would go further than GDPR to curb a company’s ability to use data. Speaking about the potential consequences of these proposed laws offers ad tech companies an opportunity to stand apart from their competitors, and might even play a hand in influencing the likelihood that the laws will be passed.
The ad tech industry isn’t dead. But it is evolving. Highlight how you are a part of the industry’s evolution to survive.
- Jessica Cheng, Account Executive
News + Views
From the Kite Hill & Communications Week team