For companies that want to boost retention rates and attract top talent, there is no going back to older work models, according to Guarnaccia.
"Successful agencies will understand that your people are your number one asset and will carry through the lessons we've learned during this pandemic," she says.
Guarnaccia's hope is that many of these changes in flexible work hours and sympathetic managers lead to a fundamental shift in how employees are evaluated.
"We are increasingly seeing agencies shift to focus on results, outputs and the value of one's work," she says. "Now more than ever, it's important to provide employees with support and encourage teams to work smarter not harder."
Read more from our Founder and CEO, Tiffany Guarnaccia in PRWeek.