Navigating Disruption with Agile Communications: A New Playbook for the Industry

As a results-driven PR agency, Kite Hill PR’s expertise and experience lie in thought leadership, measurement, agile planning, and execution. During these unprecedented times of COVID-19 and social disruption, news consumption has never been higher, spurred by an insatiable need for information and as a way of staying connected in an era of social distancing. 

As uncertain as this climate is, disruption is not necessarily the best time to hit pause on marketing and communications activity. In fact, maintaining a steady stream of the right brand messages will be crucial for setting up for future success for months and potentially years to come.  

To address this, Kite Hill developed a Navigating Disruption with Agile Communications playbook to help marketers navigate the unsteady waters of today’s society and ever-changing news cycle. Designed as a resource for the C-Suite, marketers and agencies alike, this playbook dives into how to plan and prepare effective internal and external communications, how to leverage visual assets and data, and ways to measure and evaluate impact.

You can download the playbook here.