Marketing has long been a metrics-based discipline. It’s time for PR to catch up.
The early tactics and processes previously used to measure PR campaigns, such as the use of AVEs, no longer accurately measure PR campaigns today. With 2020 on the horizon, more business leaders will question the real value of PR. As an industry, we need to advance the conversation or watch our PR budgets shrink.
Read more from Kite Hill PR CEO and Founder, Tiffany Guarnaccia, in PR Daily about how to look at metrics and measurement in PR.