An Agile Approach to PR

We live in a time when the pace of news consumption has changed, and the media moves faster than ever. That systemic shift calls for a new approach to PR—one that takes a less rigid approach to planning and execution. Thankfully other industries, especially technology, have laid the groundwork for solving similar issues. In this paper, we explain how we’ve adapted “Agile development” to create stronger, more nimble PR programs.

The PR Sprint™ Workflow

FOR IN-HOUSE AND AGENCY TEAMS

Read the full version of the white paper, including our detailed view on why traditional PR programs fail in the modern media landscape.

Please fill out the form to download The PR Sprint™ Workflow

Name

First Name

Last Name

Company Name

Title

How did you hear about Kite Hill PR?

Which services are most relevant for your PR needs?

You Can Pick Multiple

Media Relations

Content Creation

Event Production

Crisis Communications

Strategic Counsel

The PR Sprint™ Package

FOR STARTUPS AND SCALEUPS

If you’re a founder or executive at a startup, your team already likely moves fast. Read this introduction to adapting your agile mindset for PR.

Please fill out the form to download The PR Sprint™ Package