New President Rachel Hadley to Lead the Tech PR Agency’s Operations and Spearhead Further Expansion of Service Offerings
Kite Hill PR, a leading public relations agency specializing in the tech, media and advertising sectors, announced the appointment of Rachel Hadley as its president. She will be based in New York and report into Tiffany Guarnaccia, CEO of Kite Hill PR and Founder of Communications Week.
In this new role, Hadley oversees international operations, finance and staffing. She brings nearly two decades of experience in public relations and social media marketing. In partnership with Guarnaccia, Hadley will also focus on expanding the company’s core service offerings to include advanced social media and content marketing capabilities as a part of the Kite Hill Content Studio.
She previously served as the president of Likeable Media, a leading digital and social media marketing agency, where she doubled revenue during her time there and increased profitability by more than 15 percent. Prior to Likeable Media, she served as the head of corporate communications at Cinnabon after spending five years growing the B2B business at Weber Shandwick Worldwide in Atlanta.
“I’m incredibly excited to join the Kite Hill PR team,” said Hadley. “Tiffany has aspirational goals that will transform the PR industry, and there are endless opportunities for the company to grow in the U.S. and in the U.K. I look forward to working with the team to continue the momentum they’ve built since launching and to further international growth.”
“Rachel is a seasoned communications executive with a proven track record of leadership,” said Tiffany Guarnaccia, CEO of Kite Hill PR and Founder of Communications Week. “Over the last few years, we expanded our service offerings and have represented some of the most innovative companies in technology, media and ad tech. I look forward to working with Rachel and our talented team to build on our momentum and create value for our clients.”
This appointment comes off the back of a winning and growth streak for the agency. Following the company’s acquisition of Cutler PR in February 2018, the agency expanded its client base in the cybersecurity and emerging technology sectors. Kite Hill PR was recently recognized by Bulldog’s PR Awards for “Best Thought Leadership Campaign.” The agency was also recognized in 2018 by Bulldog’s Stars of PR Awards as “Most Innovative Agency” and by PR News as one of the Top Places to Work in PR.