A note from our Founder and CEO, Tiffany Guarnaccia
Before 2023 comes to a close, let's take a moment to reflect. It has been both a challenging and opportunistic year. Crises escalated overseas, and less than favorable economic conditions impacted markets, including media, tech, fintech and more. Through it all, we witnessed big spending return to retail, advances in media measurement capabilities, and the rise of game-changing technologies like AI.
Which leads us to one question….
How can we help you in 2024?
As we advance into a New Year, we see opportunities for your business to leverage PR to:
Own your market category. Crystallize your vision and prioritize purpose-driven communications. To increase brand credibility and engagement in 2024, internal and external communications should continue to align with your brand’s values and mission. Remember that it’s not just what you do and how you do it. The why matters to your business and clients.
Use data to tell your story. Incorporate insights from owned and/or third-party data into your communications. To bolster news announcements, feed the market facts that validate your leading position and/or the need for your product or service. Also consider how insights can inform your PR program, as PR can be a full-funnel solution. Lean on data to inform smart business decisions, including what drives leads.
Prepare for the pivots. We’re not out of the woods yet, and we can expect political and social issues and new technologies like AI to impact communications next year. It’s how you prepare for them now that matters most — and it starts with a solid internal and external comms plan.
These are some trends and strategies to consider. We don’t expect you to do any of this alone. Which is where we come in….
2023: A Milestone Year for Kite Hill PR
We took time to celebrate a big milestone: Kite Hill PR’s 10-year anniversary with a trip to New Orleans (the hometown of our COO).
Beyond the wins, we doubled down on our core services — media relations and thought leadership — in endemic and non-endemic market categories. We helped clients navigate strategic business deals, and we championed C-suite communicators through business successes and challenges.
