Now more than ever, it’s easy to consume your daily dose of news on the move, via mobile, social media, actual newspapers, and more recently, podcasts.
Podcasts are increasingly a favored way for busy executives to take in the day’s major business highlights. In 30 minutes or less, most podcasts break down the latest news into digestible audio ‘snacks,’ and can be a great way to stay up to speed on general news and vertical categories like entertainment, marketing, media, advertising, FinTech, blockchain, retail, cybersecurity, or enterprise tech, en route to work.
Even if that work commute might only be from the bedroom to the living room couch in today’s work-from-anywhere environment, the business world going remote has not slowed audio consumption. New options for podcasts are popping up every day and they have become a key platform for Kite Hill PR clients. Here are ten podcasts our PR agency recommends you keep in your podcast rotation.
Host Michael Barbaro goes behind the day’s biggest news story with the New York Times’s reporting team Monday through Friday.
Marketer’s Brief is hosted by Ad Age’s EJ Schultz, who analyzes some of the biggest marketing stories and trends with the publication’s reporters and major players in the industry. This weekly podcast covers marketing news across various industries.
Morning Brew’s Swan Sit interviews the most intriguing up-and-coming executives and goes deep into the latest business trends – from NFTs to AI and meme stocks.
Yeah That’s Probably An Ad dissects the latest news in marketing, media, technology, and pop culture. Hosts David Griner and Ko Im along with other Adweek reporters break down the impact of advertising around major events and moments of the year, such as the 2020 Election and the Holiday Season, and how the industry continues to evolve.
Recode’s highly respected media editor Peter Kafka brings deep industry knowledge, sharp wit and sometimes hard-hitting style in discussions with top figures running the worlds of entertainment, sports, advertising and technology to this popular weekly podcast.
The Digiday Podcast is a weekly show that discusses the biggest stories and issues that matter to brands, agencies, and publishers as they transition to the digital age. Hosted by Kayleigh Barber, the Digiday Podcast has featured executives from well-known brands, such as BuzzFeed, Google, and Vox Media.
AdExchanger Talks discusses the major advancements in digital advertising and marketing with the industry leaders at the forefront of this evolution. Host Zach Rodgers explores the latest news and trends in adtech, publishing, media, tech, and more.
Marketing Over Coffee is a weekly podcast that focuses on both new and classic marketing. Hosts John Wall and Christopher Penn discuss industry trends, product releases, tech developments, new book launches, and more. Episodes have covered the GameStop/Wall Street takeover, Elon Musk joining Clubhouse, and the importance of customer data platforms.
New York Times’ opinion columnist and legendary tech reporter Kara Swisher holds the tech world’s captains of industry accountable with her take-no-prisoners interview style.
Through Your Looking Glass is hosted by Patrick Comer, Founder and CEO of the leading programmatic research technology company Lucid. This podcast explores the landscape of Research Technology (ResTech) with experts from the industry and beyond.
The great thing about podcasts is also the most daunting thing about them: there are hundreds of thousands of options to choose from. As brands and companies launch their own podcasts, listeners can curate their own collection with their podcast app of choice. The conversational style employed by most podcasts draws listeners in by making them feel a part of the discussion and keeping them engaged in the series.
Podcasts will continue to grow in popularity, whether the workforce remains in a work-from-anywhere environment or starts to commute back to the office. So no matter if you’re listening for work or for entertainment, we think it’s time to jump on the podcast train: it’s full steam ahead!
Krystal Parker, Account Executive