That’s a wrap on POSSIBLE 2024! This year, Miami drew nearly 4,000 attendees to network and get a pulse on the biggest trends impacting media, adtech, entertainment, retail, technology and more. It’s clear POSSIBLE has cemented itself as the premier H1 event for advertisers and marketers between CES and Cannes, as noted by Axios’ Kerry Flynn.
Kite Hill PR was on the ground (and soaking up the sunshine at the outdoor Innovation Stage – [yes, the ocean served as an epic backdrop!]). Here are some of the key takeaways and intel on the lay of the land:
Audience Relevance
Something many panels had in common? The importance of connecting with relevant audiences. How to do that? CTV provides precision as noted by Jatinder Singh, Global Head of Data & AI at Accenture Song; hyper-local targeting provides untapped potential said Scott Kelliher, Head of Revenue at Newsbreak; and The Home Depot’s SVP & CMO Molly Battin emphasized how in-person connections help brands go the extra mile with building customer connections. With so many brands competing across channels and mediums to garner attention, it’s important to hone in on the right tactics to reach your target demographic effectively. JP Morgan Chase’s Chief Media Officer, Tracy-Ann Lin summed it up nicely: “Local is not just a party trick, but a business imperative.”
Comms Takeaway: This emphasizes the importance of an audience-based PR strategy to reach the right decision-makers and customers.
Capitalize on Major Moments: From the Headlines to the Main Stage
Group Black announced its acquisition of Galore Media during pre-conference festivities and soon after, held an engaging panel discussion between Editor-in-Chief, Prince Chenoa and OG content creator, LeLe Pons (and Galore’s April cover star) to expand on it further. There was tons of excitement in the room and attendees packed into the chic “nightclub”-esque space that Group Black notably created.
Comms Takeaway: Planning to announce company news on stage at an upcoming speaking engagement? While that’s certainly an approach that can be done successfully – and implemented by the likes of Walmart and Google (among others) at POSSIBLE – don’t sleep on strategically announcing before and then referencing on stage. Also, the answer is always yes to bringing your dog on stage.
How to Show Up
The POSSIBLE conference is one – albeit major – sliver of the festivities occurring during the week. But many “unofficial” adjacent events drew crowds and lively networking opportunities. From private client dinners at the top Miami restaurants to invite-only parties at the Soho House. There are more ways than the obvious to show up and make an impactful impression.
Comms Takeaway: Events can provide significant value but come with a hefty price tag. Having the right approach is crucial to ensure you hit your goals, engage the right audiences and don’t take the stage to speak to an empty room.
Interested in attending POSSIBLE next year? Chat with us on the best approach based on your business's needs. And don’t forget to wear sunscreen!
– Sammy Jordan, Senior Account Director