Communicating during a time of crisis is critically important. The wrong approach can derail a brand and leave a lasting negative impression. To help organizations navigate these unprecedented times, Kite Hill conducted a webinar to address both external and internal communications during COVID-19.
In regards to external communications, we addressed pressing questions like:
What are the immediate impacts on the media and communications industry?
Should companies freeze external communications?
How should external communications be altered?
These communications need to adapt to the news cycle and be extra sensitive to the timing of announcements, bylines, blog posts and social posts. An agile adaptation of messaging is key. For media relations specifically, reporters are looking for data and insights around COVID-19, as well as expert advice on how to navigate the data and the new unfolding situation.
For internal communications, the right tone is everything. Conveying strong leadership, high emotional intelligence and authenticity are critical during this time. Even for the mundane announcements, the right tone is crucial to provide employees with clear, concise information in a way that is considerate of the challenges they’re facing.
To learn more, watch the full webinar here.
- Margot Sikorski, Event Manager