Media & Entertainment

We help entertainment and media companies tell their stories, establish industry credibility and crystalize their positioning as valuable businesses. Some of the hottest media properties, platforms, and technologies engage us to develop and execute strategies to drive audience, increase revenues, attract investment and build partnerships. Want to learn more? Get in touch at hello@kitehillpr.com.

 

Case Studies

Overview

Tripadvisor, the world’s leading travel resource, wanted to raise awareness among marketers about its media business, a $200 million annual business. The company turned to Kite Hill PR to help it establish itself as a leading, engaging option for non-travel brands to connect with consumers.

 


RESULTS

  • Secured key feature stories in WSJ, AdAge, Adweek, MediaPost, Campaign, Travel & Leisure, and more

  • Secured re-introductory briefings with key trade publications such as Digiday, AdAge, Adweek, and Business Insider within the first 3 months of the partnership

  • Amplified Tripadvisor’s research via earned media coverage in advertising and marketing outlets

  • Secured speaking engagements, supported delegation activity and produced industry panel discussions, including at Advertising Week NYC and Cannes Lions

Overview

Building on its established EMEA presence, the global video streaming service, Dailymotion, sought to showcase its market leadership position and build brand awareness among US tech, consumer, and advertising trade audiences.

 

RESULTS

  • Created a steady cadence of newsworthy announcements around partnerships, company growth, and new offerings

  • Secured 50+ top-tier media placements in 2020 and 139 total placements since 2018 in outlets including AdExchanger, AdAge, Adweek, and Campaign

  • Secured thought leadership opportunities in What’s New in Publishing, MarTech Series, and Street Fight, among others

Overview

Snap reached out to Kite Hill PR to capitalize on the team’s deep understanding of the adtech and martech spaces to ensure that marketers understood the impact young audiences could have on their bottom-line business goals. Snap also wanted to raise awareness of its robust advertising offerings.

 

results

  • Secured 33 pieces of earned coverage from January – April 2020

  • Spearheaded PR campaigns for 9 infographics, advertiser campaigns and announcements

  • Coordinated 9 proactive media briefings and newsjacking opportunities with WSJ, CNBC, AdExchanger, Adweek, and more

  • Drafted award-winning submission for AdExchanger Awards

 

Overview

Branded Entertainment Network (BEN) needed to heighten its company’s presence among key industry stakeholders in the US and UK. The product integration company turned to Kite Hill PR to establish its senior executives as thought leaders and industry experts among its target audience of international brand marketers and agencies.

 

results

  • Feature stories have appeared in AdExchanger, CNBC.com, MediaPost, Variety, and more

  • Showcased the company’s unique 360 degree approach to product integration

  • BEN executives have also been featured as industry experts on panels during 2017 at Digital Hollywood Summit, Cynopsis, VidCon, the PerformanceIN Marketing Show, and more

Overview

TMB, formerly Trusted Media Brands, tapped Kite Hill PR to help reposition the company from a legacy magazine publisher to a leading digital-first portfolio of user-generated and community-based lifestyle brands.

 

REsults

  • Secured 35 articles to announce the acquisition of Jukin Media, as well as its new TMB brand, including features with Variety, Forbes, Digiday, and Campaign

  • Developed new corporate messaging that is consistently leveraged across media coverage

  • Established relationships with TMB’s CEO with major business outlets such as Recode, The Wrap, and LATimes

  • Secured feature coverage for TMB brands on major network TV affiliates and in outlets like The Washington Post

Overview

The media company Morning Brew sought a PR program that would share the story of its incredible growth and engaged audience with brands and agencies. The publisher also wanted to establish credibility with the financial and broader business community.

 

results

  • Refreshed company messaging and prepared execs for The Today Show

  • In the first two months, Kite Hill secured 10 major placements (~4 million UVMs) for growth news

  • Secured features in Digiday, AdExchanger, and MediaPost

  • Secured moderating position at Shoptalk, September 2020