B2B & Enterprise Tech

We understand the B2B environment and take an agile approach combining strategy, media relations, and thought leadership to pique interest among key media targets. Want to learn more? Get in touch at hello@kitehillpr.com.

 

Case Studies

Overview

To respond to the COVID-19 crisis, data scientists at location data company Unacast created a dashboard to capture social distancing behavior in the US at the state and county levels. The team tapped Kite Hill PR to quickly mobilize a strategic PR plan to raise awareness of the first-of-its-kind tool across a wide number of industries.

 

results

  • Secured more than 200 stories in 48 hours in USA Today, Fox Business, Chicago Tribune, NBC, ABC, NPR, Business Insider, Vox, Cheddar, CNBC, The Economist and Wired

  • 1000+ bonafide business leads

  • 100+ broadcast clips

  • Ongoing relationships with key outlets such as WSJ and Reuters

Overview

Data scientists at market research and SaaS company Cint (previously known as Lucid) created a tool to capture real-time consumer sentiment in a matter of hours. The team tapped Kite Hill PR to quickly mobilize a strategic PR plan and thought leadership to raise awareness of its research capabilities in a dynamic marketplace and fast-paced news cycle.

 

results

  • 150+ media mentions to-date in outlets e.g. AARP, Mashable, MarketWatch, The New Consumer, The Wall Street Journal, and USA Today

  • Strategic comms support through Lucid’s $1B merger with Cint

  • Ideated, drafted and conducted outreach for 35+ co-branded surveys and Cint Snaps, increasing overall brand awareness in key target markets

Overview

Uber wanted to make an ad/marketing industry splash in Q3 2022 for its closed loop, data-driven mobility app solution, Journeys Ads. Kite Hill PR’s strategies and execution helped Uber distinguish itself as a retail media leader and sustained momentum into 2023.

 

results

  • Uber Journey Ads coverage in WSJ, AdAge, Adweek, Campaign, The Drum, Axios, AdExchanger and more

  • Managed participation from top brands including NBCUniversal, Heineken and Shake Shack

  • Secured coverage of Uber’s Super Bowl activity in Adweek, Marketing Brew and Adexchanger

  • Managed speaking and interview opportunities for executives at CES, BeetTV Retreat, among others

 

Overview

Centerboard, a neutral, shipper-centric transportation management company, sought to establish and expand its presence in the shipping and logistics industry. The company needed a new brand identity and story, as well as strategic guidance on a robust PR program, to ensure its mission was clearly articulated.

 

results

  • Led full brand rollout, messaging and website

  • Secured key placements in top tier and trade outlets, e.g. Hearst TV, Newsweek, and Supply & Demand Chain Executive

  • Produced 12+ pieces of thought leadership + owned/gated content 

  • Increased Twitter engagement to an average 3.5% and garnered 1201 total engagements on 68 LinkedIn posts

  • Activated sponsored content which generated 54 referrals

 

Overview

As a new tech startup in 2017, Red Sift needed to generate awareness around the importance of recently ratified global email security protocols to position itself as a leading provider of this tech solution. Kite Hill PR helped build recognition in the UK and promote its new products, followed by ongoing media relations and, in 2020, successful expansion into the US market.

 

RESULTS

  • Facilitated 30 bylines, including placements in SC Magazine, Information Age, and Infosecurity Magazine

  • Secured 96 pieces of coverage, including funding round coverage in Fortune, Axios, and PEHub, as well as commentary in Evening Standard, Computer Weekly, and Politico

  • Generated press activity around 20 company announcements

Overview

Dropp - an early-stage startup and micropayments company - came to Kite Hill PR to support its launch and growth by raising awareness and credibility among key verticals, including the media and finance industries.

 

results

  • Campaign earned a Ragan and PR Daily Award Honorable Mention in the Traditional and New Media integration category

  • Generated 60+ stories in 6 months including 5 podcasts 

  • Secured CES speaking opportunity, which led to leads, and media coverage in top-tier publications like TechRepublic and InformationWeek

  • Increased awareness via key merchant announcements  

 

Overview

Israeli firm CyberGym is a cyber-warfare training company that helps organizations enhance their cyber strategies, processes, and skills. In July 2018, the company unveiled its new CyberGym Arena in New York, designed to provide customized training programs for businesses in and around NYC, in the financial, utilities, infrastructure, and public sectors, with active cyber defense solutions, events mitigation, and crisis management.

 

RESULTS

  • Confirmed nearly 100 attendees for the exclusive gala opening, including representatives from Blackberry, CloudEye Security, Homeland Security, JPMorgan Chase, and Westminster Securities Corp

  • Secured and coordinated briefings with Bloomberg News, Cybersecurity Dispatch, Infosecurity Magazine, and SC Magazine

  • Garnered  coverage in Fox 5 New York, Washington Post, and Security World, among others

Overview

Tripadvisor, the world’s leading travel resource, wanted to raise awareness among marketers about its media business, a $200 million annual business. The company turned to Kite Hill PR to help it establish itself as a leading, engaging option for non-travel brands to connect with consumers.

 

results

  • Secured key feature stories in WSJ, Ad Age, Adweek, MediaPost, Campaign, Travel & Leisure, and more

  • Secured re-introductory briefings with Digiday, AdAge, Adweek, and Business Insider within the first 3 months of the partnership

  • Amplified Tripadvisor’s research via earned media coverage in advertising and marketing outlets

  • Secured speaking engagements, supported delegation activity and produced industry panel discussions, including at Advertising Week NYC and Cannes Lions

Overview

Garrison sought to be positioned as an innovator and leader within the cybersecurity and overarching technology industry, particularly among the target market of senior decision-makers in both the UK and US markets.

 

RESULTS

  • Secured 32 pieces of coverage for the company’s Series B news, including articles in The Times, The Telegraph, and Information Age

  • Secured bylined articles in key publications such as Dark Reading, Infosecurity Magazine, SC Magazine, and The Hill

  • Provided strategic communications recommendations for key industry events – InfoSec and Debate Security – and provided onsite support