Ad Tech, Martech & Creative Agencies

Our clients push the boundaries in advertising tech and marketing and rely on us as a strategic partner and an extension of their in-house teams. Want to learn more? Get in touch at hello@kitehillpr.com.

 

Case Studies

Overview

Tripadvisor, the world’s leading travel resource, wanted to raise awareness among marketers about its media business, a $200 million annual business. The company turned to Kite Hill PR to help it establish itself as a leading, engaging option for non-travel brands to connect with consumers.

 

results

  • Secured key feature stories in WSJ, Ad Age, Adweek, MediaPost, Campaign, Travel & Leisure, and more

  • Secured re-introductory briefings with key trade publications such as Digiday, AdAge, Adweek, and Business Insider within the first 3 months of the partnership

  • Amplified Tripadvisor’s research via earned media coverage in advertising and marketing outlets

  • Secured speaking engagements, supported delegation activity and produced industry panel discussions, including at Advertising Week NYC and Cannes Lions

Overview

Merkle, a Dentsu company, approached Kite Hill PR seeking a strategic partner who could operate as an extension of its in-house marketing team. Merkle partnered with Kite Hill PR to help increase its share of voice within the broader marketing and advertising space and establish its executives as thought leaders across key verticals.

 

results

  • 1,210 pieces of press coverage in top-tier outlets including AdAge, Bloomberg, Business Insider and Digiday

  • 295 bylines placed

  • 60 commentary opportunities secured with key trade publications including AdExchanger, The Drum, Marketing Dive and MediaPost

  • 5+ monthly byline contributions

Overview

Snap reached out to Kite Hill PR to capitalize on the team’s deep understanding of the adtech and martech spaces to ensure that marketers understood the impact young audiences could have on their bottom-line business goals. Snap also wanted to raise awareness of its robust advertising offerings.

 

results

  • Secured 33 pieces of earned coverage in three months

  • Spearheaded PR campaigns for 9 infographics, advertiser campaigns and announcements

  • Coordinated 9 proactive media briefings and newsjacking opportunities with The Wall Street Journal, CNBC, AdExchanger, Adweek, and more

  • Drafted award winning submission for AdExchanger Awards

 
 

Overview

Video advertising platform SpotX requested a PR program that would help to increase the cadence of its press coverage and sufficiently break the company into top-tier advertising and business publications. The company sought to raise awareness for its leadership in OTT and data capabilities, political advertising, and privacy expertise.

 

results

  • Secured nearly 200 media placements within the first year

  • Achieved regular coverage in trade publications including AdExchanger, Adweek, Campaign and Digiday

  • Facilitated 15+ top tier briefings with Business Insider, The Wall Street Journal and CNBC

  • Placed op-eds in Adweek, AdExchanger and AdAge

Overview

Uber wanted to make an ad/marketing industry splash in Q3 2022 for its closed loop, data-driven mobility app solution, Journeys Ads. Kite Hill PR’s strategies and execution helped Uber distinguish itself as a retail media leader and sustained momentum into 2023.

 

results

  • Secured widespread positive coverage in WSJ, AdAge, Adweek, Campaign, The Drum, Axios, AdExchanger and many more

  • Managed participation from top brands including NBCUniversal, Heineken and Shake Shack

  • Secured coverage in key trades such as Adweek, Marketing Brew and Adexchanger around Uber’s Super Bowl activity

  • Managed speaking and interview opportunities for executives at CES