HealthTech

Kite Hill PR works with clients at the fast-growth intersection of healthcare, tech and media. Our dedicated healthtech practice enables established and fast-growth enterprises to stand out with smart, data-driven strategies, compelling storytelling and thought leadership. Want to learn more? Get in touch at hello@kitehillpr.com.

 

Case Studies

Overview

Doceree is a global programmatic platform enabling pharma and other medical marketers to reach healthcare professionals with proprietary data tools. The company enlisted Kite Hill PR to raise awareness among decision makers in the U.S. via earned media strategies, sharp storytelling and thought leadership.

 

results

  • Generated more than 8 pieces of coverage in just three months, totalling nearly 600K targeted impressions

  • Developed, wrote and placed multiple byline articles in three months and more than doubled the amount of executives on the thought leadership bench

  • Regularly inserted Doceree into industry news to keep them top of mind in MM+M, AdExchanger, AW360 and Healthcare Business Today

Overview

Sermo, the global physicians' network, wanted to increase awareness among health care marketers and recruit additional doctors. Kite Hill's strategy used data-driven storytelling and insights from SERMO's network as well as the CEO's own personal health journey.

 

results

  • Secured a feature profile for company CEO  in Runner’s World and Everyday Health

  • Regularly pitched Sermo to publications like MM+M around health industry topics such as COVID, monkeypox, President Biden’s Cancer Moonshot Initiative and more to keep the company top of mind

  • Supported the broader Sermo Medical Advisory Board (MAB) with media opportunities, highlighting individual areas of expertise

  • Activated key physician influencers to drive participation and awareness of the Run With Peter event, which raised $250K to advance medical research and secured 2,000 doctor participants from 70 countries

Overview

PulsePoint is a global programmatic advertising platform that fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data. The company enlisted the Kite Hill PR team to help elevate awareness of its solutions. 

 

Results

  • Secured 107 pieces of original media coverage from January 4, 2016 - June 15, 2018

  • Total social shares: 185

  • Total UVMs: 697,641

  • Total journalist reach: 32,998

  • Ideated, secured, and drafted 13 bylined articles for executive team