BuzzFeed News AM to DM


BuzzFeed News needed a strategy to drive viewers and industry interest around its new live Twitter morning show, AM to DM, and its hosts.


Kite Hill showcased how BuzzFeed News was leveraging social TV to create an authentic experience for viewers and generate interest from key press and advertisers within the industry.


Within the first 30 days of the program, Kite Hill secured 31 pieces of original media coverage including AdExchanger, Columbia Journalism Review, CNN, The Hill, Social Media Week and Streaming Media, and secured 8 media briefings with top-tier trade and business press including Ad Age, Adweek and Business Insider.