BMG wanted to be known for its unique approach to transparency, authenticity and fairness for artists. BMG came to Kite Hill seeking an agency who not only had experience within the music industry, but could also raise awareness in the U.S. for its developments in technology and unique startup-like business model.
Kite Hill executed a U.S. media tour and created consistent messaging via proactive newsjacking, thought leadership articles and news announcements on various projects from BMG artists.
Kite Hill secured 63 pieces of coverage in the first six months including feature stories in All Access, Billboard, Fortune, HuffPost and Variety. Notable mentions in top-tier publications included Bloomberg, The New York Times and The Wall Street Journal.