Kite Hill PR clients had big funding news in 2015. Fyber announced a raise of $112M in convertible bond, covered on VentureBeat. Stringr, a news startup, came to us to jumpstart their media coverage; TechCrunch covered their raise of $1.5M to build a news footage marketplace. And PulsePoint raised $30M to get serious about M&A, as covered in AdExchanger.
Owned events helped clients standout, especially Tapad's Unify Tech '15 summit on cross-screen marketing. The summit covered a lot of ground, including a keynote from Deanie Elsner, former EVP and CMO of Kraft Foods Group, which was reported by MediaPost. We were excited that Kite Hill Experiences was working behind-the-scenes for the second year in a row.
Speaking of events, Communications Week reached a new level of awareness. With a full week of programming featuring notable speakers, our event's social reach hit a high of 1.2M. As Adweek’s PRNewser put it, at Communications Week it was all about “forging a path to innovation.”
Kite Hill PR helped startups from around the globe enter the US. While “cracking the US isn’t always easy for international ad tech companies,” as our client S4M put it in AdExchanger, we’ve driven consistent coverage for them in the US marketplace.
Ad blocking and new social metrics guidelines were great opportunities for news hijacking. Our clients took a stance on major industry issues. Fyber’s thoughts in ClickZ on ad blocking is a great example. Crowdtap’s commentary piece in MediaPost on the need for new social media metric guidelines is another.
The Kite Hill Content Studio continued to grow. Offset by Shutterstock leveraged the Kite Hill Content Studio for executive thought leadership on the topic of new trends in visual storytelling, which appeared on The Huffington Post.
Infographics drove earned media. Interesting data wins every time. While we’ve seen some infographic fatigue, our work with Adweek on behalf of Crowdtap was a great example of how to standout.
Our clients took center stage in 2015 and will continue to do so in 2016. PulsePoint’s participation in the the IAB Programmatic Summit was well received by industry insiders. Crowdtap packed the house at ad:tech NY 2015. We’re excited for Federated Media's John McCarus is joining some of the industry's leading execs on stage at the Digiday WTF Ad Blocking conference coming up in January.
Cheers to a successful 2016!