Recently, we hosted a panel at COWORK|RS on the latest video ad tech trends ahead of the Digital Content New Fronts.
VideoInk moderated the panel with our client Viewbix. A hot debate of the evening: why is a video view is still the metric of success for video ad performance?
Video views are defined in different ways, and Jonathan Stefansky, co-founder & CEO of Viewbix argues that engagement is the real metric to watch.
Check out the panel coverage on AlleyWatch.